01 / Clearer vision
1080 × 1080 px
THE OPTICAL IDENTITY / 2026
Clarity,
by design.
A new perspective on real-world tokens.
An identity built around the art of looking closer.
Logos, campaign artwork, wallpapers & editable sources
RWA LENS / BRAND RESOURCESExplore the collection
01 / CAMPAIGN
One idea.
Three perspectives.
Glass reveals. Light brings focus. Our campaign pairs original optical artwork with a simple invitation: look closer.
02 / Beyond the balance
1080 × 1080 px
03 / Follow the evidence
1080 × 1080 px
02 / A DIFFERENT VIEW
Space to focus.
Quiet wallpapers for the screens you spend time with. Original glass studies, subtle light and room to breathe.
Desktop wallpaper
3840 × 2160 px
Mobile wallpaper
1440 × 2560 px
Export sizes shown. Original generated artwork: 1672 × 941 landscape and 941 × 1672 portrait, upscaled for wallpaper exports.
03 / IN EVERY FORMAT
A consistent point of view.
Purpose-built crops for profiles, shared links and campaigns. Every format has its own composition and editable source.
X profile header
1500 × 500 px
LinkedIn profile header
1584 × 396 px
Link preview
1200 × 630 px
Landscape campaign
1200 × 628 px
MADE FOR THE FEED
A taller
perspective.
Portrait and story formats preserve the whole lens, with generous space around the message.
Portrait feed post
1080 × 1350 px
Story
1080 × 1920 px
04 / THE ESSENTIALS
An identity in focus.
An optical mark. A tightly set wordmark. A disciplined palette of ink, ivory and citron.
Primary wordmark
SVG — rwa lens wordmark
Reverse wordmark
SVG — rwa lens wordmark light
Optical mark / transparent SVG
Primary — rwa lens markReverse — rwa lens mark lightOne ink — rwa lens mark monochrome
Ink
#101211Ivory
#f2f2e9Citron
#d9ff65The details make the difference.
Clear space, typography, source resolutions and guidance for using the identity.